"We must achieve a style of performance that is suited to the kind of diverse and multi-cultural company that we are.  A style, regardless of whether we are performing in English or in Arabic, that while being recognizable as an expression of the unique standing of ATAG as the Arab community's leading theatre company, is accessible to Arab and non-Arab audiences alike.

This style is born of a cultivation of the classical disciplines of traditional theatre, while recognizing the special importance of Arab culture and values.  It is a style that recognizes our presence as a company in a community whose home is in Michigan, whose members are American, and whose heart is sometimes in the mother country."
                                                                                                                           ATAG Artistic Vision